5 Mortgage Market Trends to Watch in 2023

The past few years have been a bit of a wild ride. 2021 was a record-breaking year for real estate, but it also set the stage for the housing inventory problem that we see today. 2022 was a year marked by volatility in the housing market. Interest rate hikes throughout 2022 had an outsized impact on the mortgage industry. 


As we head into 2023, there are signs that we may see an uptick in homebuying activity and a return to more normal conditions, with rates likely to stabilize and home prices to moderate.


Following are five mortgage market trends to be on the lookout for in 2023:


Mortgage Rates Likely to Stabilize


In the wake of the latest declines, mortgage rates have likely reached their peak. While mortgage rates are unlikely to return to pre-pandemic levels even as inflation cools, they should fall in line with historical norms. 


Experts forecast the 30-year FRM (fixed-rate mortgage) will probably run in a 5.5% to 7.5% range for 2023. In a best-case scenario, we may see rates for 30-year mortgages somewhere between 5.5% to 6% by the end of 2023, according to ATTOM executive vice president of market intelligence, Rick Sharga.


Housing Inventory to Remain Low


Housing supply shortages have kept demand firm compared to past downturns, which has helped sustain higher home prices. Additionally, more builders are pulling back from new construction, further squeezing the already limited housing supply. Single-family construction starts and applications for building permits in November 2022 were down 4.1% and 7.1%, respectively, from the previous month, according to the U.S. Census Bureau and the U.S. Department of Housing and Urban Development.


In sum, housing inventory is expected to remain tight in 2023, with housing starts below historical averages and fewer homeowners willing to sell, according to NAR Chief Economist Lawrence Yun.


No Consensus on Home Price Correction


There are mixed signals from economists about if and when home prices will fall. NAR Chief Economist Lawrence Yun believes the ongoing housing supply challenges will prevent home prices from falling, though price appreciation will slow. Deputy chief economist for Redfin, Taylor Marr, for his part, expects the median U.S. home-sale price to drop by roughly 4% in 2023, with the decline more pronounced in pandemic migration hotspots like Austin, Texas, Boise, Idaho, and Phoenix, as well as expensive West Coast cities.


Focus on Technology


Another trend for 2023 is a continuing focus on technologies that drive efficiency and help blunt the effects of layoffs and staffing challenges.


Janneke Ratcliffe, vice president of the Housing Finance Policy Center at the Urban Institute, expects to see innovation accelerate with lenders. “We’re seeing pilots and new programs around alternatives in credit scoring, artificial intelligence, climate adaptation, manufactured housing, and more”, she said.


Increased Use of ARM and Other Financial Instruments


In response to rising interest rates, lenders are marketing alternative financing options that may offer opportunities for consumers to access potentially lower rates in the current enviroment, such as Adjustable-Rate Mortgages (ARM), Temporary Buydowns, and Home Equity Line of Credit (HELOC) or Home Equity Loan. 


Are you looking to kick-start your mortgage business in 2023? Talk to our team of experts today!


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Kelly Yale
By Kelly Yale 02 Feb, 2024
Mortgage sales are undergoing a digital revolution; Mortgage Martech expert Kelly Yale shares over a decade of experience with releasing her groundbreaking book, "Mastering Mortgage Marketing." This visionary guide is set to redefine how professionals approach mortgage marketing, offering insights into cutting-edge strategies, platforms, and technologies shaping its future. Yale's book is a must-read for seasoned marketing professionals and newcomers, offering a comprehensive exploration of the evolving mortgage marketing landscape. As traditional sales and marketing methods are disrupted, "Mastering Mortgage Marketing" unveils a thrilling ride where technology, creativity, and customer-centric approaches converge to set new standards. One of the book's key highlights is its deep dive into the role of Artificial Intelligence (AI) in mortgage marketing. Readers will discover how AI harnesses the power of data analytics, predictive analytics, and automation to provide unparalleled insights, forecast trends, automate tasks, and personalize marketing campaigns. The book explores the game-changing efficiency, targeted reach, and enhanced customer satisfaction that AI brings to the forefront of mortgage marketing. Moreover, "Mastering Mortgage Marketing" sheds light on the pivotal role of a modern Mortgage Chief Marketing Officer (CMO) in the current lending environment. Yale delves into the traits that define an industry-leading CMO, including strategic thinking, data analysis, digital proficiency, customer orientation, leadership, innovation, communication skills, and ethical understanding. The book uncovers how adept CMOs manage budgets, build and maintain national brands, implement project management, and embrace adaptability in the ever-evolving industry. This guide provides strategies to align mortgage companies with technology and modern branding and addresses the challenges faced by modern CMOs or marketing leaders with creative and strategic solutions. It sets the tone for a transformative year that redefines the needs of loan officers and offers tactical ways to move the needle, effectively vetting marketing leaders. "Mastering Mortgage Marketing" is not just a book; it's a roadmap to navigate the future of mortgage marketing with innovation and strategic prowess. Kelly Yale's expertise and insights promise to equip professionals with the knowledge and tools needed to lead in an industry that is continually evolving. Kelly Yale is a renowned Mortgage Martech expert and a co-owner of Mortgage Pilots. With a passion for innovation and a commitment to the customer experience, Yale brings a fresh perspective to the industry, making her a sought-after thought leader. 
Kelly Yale
By Kelly Yale 26 Jan, 2024
In today's video, we're unraveling the importance of memorable taglines in the mortgage industry and how they play a pivotal role in building a brand that resonates with homebuyers. Whether you're a mortgage broker, real estate professional, or marketing enthusiast, this video is your key to unlocking the transformative power of a well-crafted mortgage tagline. Key Insights Covered: 1. Trust and Credibility: Explore how a compelling tagline reinforces trust and credibility, crucial in the mortgage industry. 2. Emotional Connection: Discover how taglines can create an emotional connection with homebuyers, making your brand memorable. 3. Brand Recall: Learn the art of crafting taglines that ensure your mortgage brand stays top-of-mind during the homebuying journey. 4. Competitive Edge: Understand how a unique and impactful tagline differentiates your mortgage brand in a competitive market. 5. Values Communication: Delve into the role of taglines in effectively communicating your mortgage brand's values and commitment to clients. 6. Consistency Across Channels: Explore the importance of maintaining tagline consistency across all mortgage marketing channels for maximum impact. 7. Building Confidence: Uncover how a well-crafted tagline can instill confidence in potential homebuyers, influencing their mortgage decisions. 8. Encapsulating Expertise: Learn how taglines can succinctly convey your mortgage brand's expertise and commitment to client success. Whether you're a mortgage professional looking to enhance your brand messaging or a marketing enthusiast entering the mortgage industry, this video provides actionable insights into the importance of crafting taglines that leave a lasting impression on homebuyers. Ready to elevate your mortgage brand with a tagline that resonates? Hit play now and join us on a journey to discover the transformative power of crafting taglines that not only capture attention but become synonymous with your mortgage brand identity. 
Kelly Yale
By Kelly Yale 26 Jan, 2024
In this insightful video with Kelly Yale, we unravel the significance of having a memorable mortgage logo in building an influential and recognizable brand. Whether you're a broker, a loan officer, or a mortgage marketing professional, understanding the impact of a well-crafted logo is crucial to your brand's success. Key Takeaways: • 1. Visual Identity: Explore how a memorable logo forms the cornerstone of your brand's visual identity. • 2. First Impressions: Learn why a well-designed logo is often your audience's first point of contact, shaping their initial perception. • 3. Brand Recognition: Delve into the psychology of brand recognition and how a distinctive logo aids in creating a lasting memory. • 4. Communicating Values: Understand how logos visually represent your brand's values, ethos, and personality. • 5. Differentiation: Discover how a unique and memorable logo sets your brand apart in a saturated market. • 6. Versatility: Explore the importance of a versatile logo that adapts seamlessly across various platforms and mediums. • 7. Building Trust: Learn how a well-established logo builds trust and credibility with your audience. • 8. Long-Term Branding: Uncover the enduring impact of a timeless logo on your brand's longevity and relevance. Whether you're a startup looking to create a brand identity or an established business considering a logo redesign, this video is your guide to understanding why investing in a memorable logo is a strategic move for brand success. Ready to unlock the secrets of a memorable logo and elevate your brand's visual identity? We can help!
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