We understand that not every LO is going to have the budget to hire a mortgage consulting firm to grow their business, therefore we we have created a "flight plan" of our best coaching sessions that can be purchased through our website.
Mortgage Marketing School
Costs $999
Agenda:
12 Modules
1. Creating & Selling a Personal Brand
2. Building & Curating a Database
· Stop using Excel
· Who are the people in your neighborhood?
· Referrals
· Segmenting Audiences
· Controlling your data
3. Social Media
· TikTok
· Budgeting time correctly
4. Referral Relationships
· How to find new agents
· Strengthening current relationships
· Thinking outside of agents
· Builders
*Bonus PP presentation template for selling YOU to referral partners
5. Referral Marketing
· What is the upside to working with you?
· Preparing your partners to sell your services
· Coaching & Mentoring
· Creating a Squad
*Bonus realtor marketing campaign template
*Bonus weekly referral connection task list
6. Homebuyer Marketing
· Finding leads
· Creating value, education & trust
· Customer journeys for buyers & messaging
· Diversity
· How to write a personal campaign
*Bonus homebuyer marketing campaign template
7. First-time Homebuyer Marketing
· Finding leads
· Creating value, education & trust
· Customer journeys for buyers & messaging
· Millennials
*Bonus FTHB PP sales presentation
8. Move Up Buyer Marketing
· Finding leads
· Creating value, education & trust
· Customer journeys for buyers & messaging
· Confidence in selling
*Bonus Move up homebuyer marketing campaign template
9. Refinance Marketing
· Finding leads in your own data
· Creating value, education & trust
· Customer journeys for buyers & messaging
· Tech tools
*Bonus refinance marketing campaign template
10.Events
10. Video
· 101
· What to wear
· Lighting & background
· Different messages for different platforms
11. Websites & Blogging
· Websites basics and compliance
· Creating value, education & trust
· SEO
· Content