What steps does a person go through when deciding to buy a home? What are their concerns and uncertainties? Who do they seek advice from - friends, family, or online resources? How can you establish trust and credibility as a mortgage lender and ensure that you are providing relevant homebuying information at the most opportune time?
Many experts in paid search and lead generation claim to have a foolproof method for acquiring mortgage leads; however, those who have purchased leads know that this is not the case. In reality, mortgage leads can be costly, not unique, and require a dedicated effort to build relationships.
Imagine you are a potential homebuyer who has just completed a mortgage application and submitted your contact information. Suddenly, your phone is ringing, your inbox is overflowing with emails, and texts are coming in from multiple mortgage lenders. How would you determine which lender to choose from among the many options being presented to you? What sets your lending strategy apart from the competition?
Following are some areas of focus to ensure you are competitive and creating customers for life:
Mortgage Pilots has a proven track record of successfully guiding homebuyers through the mortgage process, and we understand the importance of making them feel valued, listened to, and understood. With Mortgage Pilots, you can provide your customers with exceptional communication and establish yourself as a leader in the mortgage industry. Talk to us today!